Food Advertising to Children
Food advertising can have a strong impact on children because of their limited ability to decipher marketing strategies.
In 2008, Toronto’s Medical Officer of Health, Dr. David McKeown, was an expert presenter at the “Obesity and the Impact of Marketing on Children” conference organized by the Chronic Disease Prevention Alliance of Canada in Ottawa. Dr. McKeown advocated the Board of Health’s position of a national ban on the commercial advertising of food and beverages to children under thirteen years of age. The full ban has not yet been established federally.
In 2010, the Board of Health requested that the Toronto Transit Commission (TTC) commit to prohibiting their advertising from targeting children under 13 years old.